Virat Kohli Ranked Above Lionel Messi In Forbes’ Top 10 Valuable Brands Among Athletes
Indian cricket team captain, Virat Kohli, has been ranked above the Argentinean and Barcelona football legend Lionel Messi as one of the most valuable brands among sports athletes by Forbes. The calculations revealed Kohli’s brand value at $14.5 million, a million dollars more than Messi, and $22.7m short of Federer. Kohli, however, is neither the first Indian nor the first cricketer in the top 10 of the Forbes list. His predecessor MS Dhoni was the fifth-most valuable sports brand among athletes in 2014, with his brand value calculated at $20m, a million lower than it had been in 2013. At the top of the list though is tennis maestro Roger Federer ($37.2m), whose brand value has gone up by 3.3%, thanks to a late career renaissance that has seen him win two grand slams in 2017. At number two is another famous name in LeBron James, whose value has gone down by 1.8% to $33.4m, probably down to his Cleveland Cavaliers losing to Golden State Warriors in the NBA Finals. The IPL, however, failed to make it to the 10 biggest brands among sport and sport-entertainment events. Led by Super Bowl, the list has the two Olympics and the football World Cup featuring at No. 2 and 3.
Top ten most valuable athletes:
1. Roger Federer $37.2m
2. LeBron James $33.4m
3. Usain Bolt $27m
4. Cristiano Ronaldo $21.5m
5. Phil Mickelson $19.6m
6. Tiger Woods $16.6m
7. Virat Kohli $14.5m
8. Rory McIlroy $13.6m
9. Lionel Messi $13.5m
10. Stephen Curry $13.4m
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